Author : Jeff Hook, Fred A. Kuglin
"""Description:This book is awesome! It represents a senior executive view on alliances, yet provides a step-by-step process to lead and manage alliances.With the conditions of the global economy dictating ""Adaptive"" enterprises, companies will be heavily relying on alliances to extend their core competency reach. This book provides the insights to successfully execute alliances - something that only the best of companies are doing today. It is a must read for anyone involved with alliances."""