CIM Coursebook 06 07 Strategic Marketing Decisions (CIM Coursebook) (CIM Coursebook)075068013X, 9780750680134, 9780080501260

Author : Isobel Doole, Robin Lowe
Description:Elsevier/Butterworth-Heinemann's 2006-07 CIM Coursebook series offers you the complete package for exam success. Fully reviewed by CIM and updated by the examiner, the coursebook offers everything you need to keep you on course * Written especially for the Strategic Marketing Decisions module by the CIM senior examiner and a leading expert in the field * The only coursebook fully endorsed by CIM * Contains past examination papers and examiners' reports to enable you to practise what has been learned and help prepare for the exam
Categories: Business Marketing
Year :2006
Publisher :
Language : English
N° Of Pages : 320[319]
File Info : pdf 3 Mb