Author : Brigitte Nerlich, Richard Elliott, Brendon Larson
"""Description:Recent scandals in the biosciences have highlighted the perils of communicating science. Many observers have therefore begun to ask questions about the pressures on scientists and the media to hype-up claims of scientific breakthroughs. Journalists, science writers and scientists themselves have to report complex and rapidly-developing scientific issues to society, yet work within conceptual and temporal constraints that shape their communication. To date, there has been little reflection on the ethical implications of science writing and science communication in an era of rapid changes in science, society and technologies of communication. ""Communicating Biological Sciences"" discusses the 'ethics' of science communication in light of recent developments in biotechnology and biomedicine. It focuses on the role of metaphors in the creation of visions and the framing of scientific advances, as well as their impact on patterns of public acceptance and rejection, trust and scepticism. Uniquely, it provides chapters not only by academic experts (in science communication, metaphor analysis, the public understanding of science, the sociology of science and the sociology of expectations), but also by practicing science writers. ""Communicating Biological Sciences"" presents a novel and rigorous investigation of science writing and science communication that will appeal not only to science writers and scientists, but also to scholars of sociology, science and technology studies, media and journalism."""