Culture, Representation and IdentityAdvertising: A Cultural Economy [1ed.]0761942548, 9780761942542

Author : Liz McFall
Description:Advertising is often used to illustrate popular and academic debates about cultural and economic life. This book reviews cultural and sociological approaches to advertising and, using historical evidence, demonstrates that a rethink of the analysis of advertising is long overdue. Liz McFall surveys dominant and problematic tendencies within the current discourse. This book offers a thorough review of the literature and also introduces fresh empirical evidence. Advertising: A Cultural Economy uses a historical study of advertising to regain a sense of how it has been patterned, not by the `epoch', but by the interaction of institutional, organisational and technological forces.
Categories: Business Marketing: Advertising
Year :2004
Publisher : Sage Publications Ltd
Language : English
N° Of Pages : 217
File Info : pdf 3 Mb