International Series in Quantitative MarketingDatabase Marketing: Analyzing and Managing Customers [1ed.]0387725784, 9780387725789

Author : Robert C. Blattberg, Byung-Do Kim, Scott A. Neslin
"""Description:I teach marketing spreadsheet models to MBA's at Indiana U's Kelley School. I love this book. Tons of useful information on customer value, pricing, optimizing direct mail profits and many other topics. If you want to catch up on many of the new developments in ""marketing engineering"" you should start here!"""
Categories: Business Management: Project Management
Year :2008
Publisher : Springer
Language : English
N° Of Pages : 869
File Info : pdf 5 Mb