Marketing Communications: Integrating Offline and Online with Social Media [Fifth Edition]0749461934, 9780749461935, 9780749461942

Author : Paul R. Smith, Ze Zook
"""Description: Marketing Communications has been listed as a ""classic"" by the Marketing Society. Paul Smith's and Ze Zook's understanding of marketing communications is widely acclaimed and has proved popular with students and practitioners alike.Marketing Communications explores:-social media and websites-advertising-PR-sponsorship-direct sellingThe fifth edition has been significantly updated to include the many new forms of communication now available for marketing professionals. Heralding the emergence of social media as a ""marketing revolution,"" the book presents the many varied forms of communication this offers and the opportunities for marketing that more effectively engages with its end-user.With numerous examples and case studies as well as online support material for instructors and students, this textbook will guide the user through the changing face of marketing communications."""
Categories: Business Marketing: Advertising
Year :2011
Publisher : Kogan Page Publishers
Language : English
N° Of Pages : 505
File Info : pdf 8 Mb