Marketing in a Nutshell: Key concepts for non-specialists9780080468556, 9780750681339, 0750681330

Author : Mike Meldrum, Malcolm McDonald,
Description:Marketing in a nutshell is an easy-to-use quick reference source for non-marketing specialists. Designed as a dip-in guide, this accessible book will be invaluable to general managers, non-qualified marketers and students taking a module in marketing alongside their other studies. Marketing in a nutshell makes the authors' marketing know-how and expert insights accessible to all. *Dip-in reference format makes a comprehensive powerhouse of marketing knowledge available to every non-marketing manager at a moment's notice*Concise, easy-to-read standalone summaries of key marketing principles, concepts, tools and techniques*Credible and expert marketing insights from leading marketing consultants especially for non-specialists
Categories: Business Marketing
Year :2007
Publisher :
Language : English
N° Of Pages : 320[305]
File Info : pdf 4 Mb