Mathematical Models of Distribution Channels (International Series in Quantitative Marketing) [1ed.]1402071639, 9781402071638, 9780387227900

Author : Charles A. Ingene, Mark E. Parry
"""Description:Mathematical Models of Distribution Channels identifies eight ""Channel Myths"" that characterize almost all analytical research on distribution channels. The authors prove that models that incorporate one or more Channel Myths generate distorted conclusions
Categories: Business Marketing
Year :2004
Publisher :
Language : English
N° Of Pages : 568[595]
File Info : pdf 14 Mb