Premier Reference SourceInformation Communication Technologies and City Marketing: Digital Opportunities for Cities Around the World [1ed.]1605661341, 9781605661346, 9781605661353

Author : Mila Gasco Hernandez, Teresa Torres-Coronas, Teresa Torres-Coronas, Mila Gasc-Hernndez
Description:Important investments of the past several years have greatly contributed to the study of city marketing. Nevertheless, there is still an important tool brought about by the new era which remains unexplored; the new information and communication technologies - in particular, the Internet. Information Communication Technologies and City Marketing: Digital Opportunities for Cities Around the World promotes understanding of how ICTs contribute to the development of city marketing strategies to enhance local socio-economic development. Covering central topics such as city branding, export promotion, and industry marketing, this comprehensive book provides academicians, marketers, and city officials with an in-depth look into effective marketing initiatives for city development.
Categories: Technology Electronics: Telecommunications
Year :2009
Publisher : Information Science Reference
Language : English
N° Of Pages : 438
File Info : pdf 12 Mb

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