Published in association with Theory, Culture & SocietyAdvertising in Modern and Postmodern Times9780761941910, 0761941916

Author : Dr Pamela Odih
Description:This richly illustrated, incisive text produces the most complete critical introduction to advertising culture. Filling a critical gap in the literature, Advertising in Modern and Postmodern Times examines the forms of consumer subjectivity resulting from of postmodern disruptions in time and space and the significance of advertising for the identity of contemporary consumers. Author Pamela Odih marshals an impressive range of historical examples and rich illustrations to explain the socio-cultural development of advertising throughout history.
Categories: Business Marketing: Advertising
Year :2007
Publisher : Sage Publications Ltd
Language : English
N° Of Pages : 249
File Info : pdf 5 Mb