Steal These Ideas!: Marketing Secrets That Will Make You a Star [1ed.]1576601919, 9781576601914, 9781576602256

Author : Steve Cone
Description:Working for nearly thirty years with and for leading companies including Citigroup, American Express, Epsilon, Apple, and Fidelitywith notable political and not-for-profit campaigns along the waySteve Cone has the kind of hard-earned, high-level experience that translates into valuable, tested ideas on what really worksand doesntin marketing.In Steal These Ideas! Cone delivers hundreds of pearls in a sharp, no-nonsense, and witty style on all facets of marketing, branding, and advertising with all the candor and freshness one would expect from a knowledgeable good friend in the business.Illustrated throughout with examples of the good, bad, and ugly in advertising, this is the secret stuff that no one ever teaches. Anyone can now steal these ideas andbecome a marketing star today.
Categories: Business Marketing
Year :2005
Publisher :
Language : English
N° Of Pages : 208
File Info : pdf 2 Mb