Author : Steven Fink
Description:Written by internationally recognized crisis management expert Steven Fink, Sticky Fingers is the first practical guide that shows companies large and small, publicly traded or privately held, how to avoid huge financial losses from economic espionage, and what to do if a company believes it has been victimized. The FBI ranks economic espionage among the greatest threats to our national security since the end of the Cold War. It costs U.S. businesses more than $250 billion a year, and no company is immune from the risks. Readers will be able to intimately follow every step behind the scenes of the landmark Avery Dennison/Four Pillars spy case and learn from the vantage points of the spy, the victimized company, the FBI, and the Justice Department prosecutors from first suspicions to ultimate jury verdict. Sticky Fingers also details: * A list of the top countries that spy on U.S. businesses * Why the biggest threat comes from within and what to do about it * Cybercrimes from amateur hacking to professional netspionage * How to formulate a crisis communications plan * Dealingor not dealingwith the FBI Woven throughout the book, the epic lessons from the Avery Dennison/Four Pillars case the longest and largest economic espionage case in U.S. history, and the first ever to go to trial since the passage of the landmark Economic Espionage Act are combined with insights of other companies that have been victimized, including Lucent Technologies, Kodak, the Cleveland Clinic Foundation, MasterCard, Gillette, Bristol-Myers Squibb, PPG Industries, and many others. Companies can fight back to reduce their risk, using the clear, pragmatic crisis management strategies outlined in this book.