Strategic Alliances as Social Facts: Business, Biotechnology, and Intellectual History0521811104, 9780521811101, 9780511064401

Author : Mark De Rond
Description:Strategic alliances are generally analyzed as planned and rational developments with clearly measurable outcomes in traditional management textbooks. Mark de Rond argues that such a view is unrealistic. Instead, he emphasizes the social dimension and the importance of the individuals involved inside alliances. Based on in-depth case studies of three major biotechnology alliances, the book combines insights from social theory and intellectual history with more mainstream strategic management literature. It provides a thought-provoking analysis that appeals to the reflective professional as well as academic researchers.
Categories: Biology Biotechnology
Year :2003
Publisher :
Language : English
N° Of Pages : 230[232]
File Info : pdf 1 Mb