The AFP/Wiley Fund Development SeriesKeep Your Donors: The Guide to Better Communications & Stronger Relationships 0470080396, 9780470080399, 9780470224410

Author : Tom Ahern, Simone P. Joyaux
Description:Written by fundraising experts Tom Ahern and Simone Joyaux, Keep Your Donors is a new, winning guide to making disappointing donor retention rates a thing of the past. This practical and provocative book will show you how to master the strategies and tactics that make fundraising communications profitable. Filled with case studies and based in part on the CFRE and AFP job analyses, Keep Your Donors is your definitive guide to getting new donorsand keeping themfor many years to come.
Categories: Technology Electronics: Telecommunications
Year :2007
Publisher : Wiley
Language : English
N° Of Pages : 480[481]
File Info : pdf 4 Mb