The state of research in marketing1845440986, 9781845440985

Author : Nick Lee, John Saunders
Description:Features pieces from leading figures in the field such as John Saunders, Evert Gummesson and Dale Littler. A number of the UK authors are key people with regard to the UK Academy of Marketing. Looks at positive and negative aspects of the current status of marketing research Originally published as European Journal of Marketing (2005, Vol.39, No.3/4)
Categories: Business Marketing
Year :2005
Publisher :
Language : English
N° Of Pages : 180[177]
File Info : pdf 2 Mb