Type Specific: Designing Custom Fonts for Function and Identity9782880468200, 2880468205

Author : Charlotte Rivers
Description:Type Specific shows designers how typefaces designed for a specific purpose succeed by exploring each of the features that must be considered. These include letterforms, counterspaces, cross sections, ascenders/descenders, and junctions and how they work, in both print and screen, across a range of applications: posters, directories, newspapers and magazines, CD covers, packaging, signage, and film titles-including The Kitchen's organic paintbrush front for the promotion of Levi's Vintage Clothing and Saturday's elegant stencil-style face for the Chen Pascual identity. The whole gamut from free-from to precision is explored.
Categories: Art Graphic Arts
Year :2005
Publisher : RotoVision
Language : English
N° Of Pages : 162
File Info : pdf 18 Mb