Universal Principles of Design1592530079, 9781592530076

Author : William Lidwell, Kritina Holden, Jill Butler
"""Description:Editorial Reviews Product Description Whether a marketing campaign or a museum exhibit, a video game or a complex control system, the design we see is the culmination of many concepts and practices brought together from a variety of disciplines. Because no one can be an expert on everything, designers have always had to scramble to find the information and know-how required to make a design work until now. Universal Principles of Design is the first comprehensive, cross-disciplinary encyclopedia of design. Richly illustrated and easy to navigate, it pairs clear explanations of every design concept with visual examples of the concepts applied in practice. From the ""80/20 rule to chunking, from baby-face bias to Ockham's razor, and from self-similarity to storytelling, every major design concept is defined and illustrated for readers to expand their knowledge. This landmark reference will become the standard for designers, engineers, architects, and students who seek to broaden and improve their design expertise. About the Author William Lidwell is president of the Applied Management Sciences Institute, co-editor of Guidelines for Excellence in Management and author of The Thoughtful Leader. Kritina Holden is a human factors specialist at Lockheed MartinSpace Operations and NASA. Jill Butler is the founder and president of Stuff Creators Design Studio. http://www.amazon.com/gp/product/1592530079/ref=s9_simh_se_p14_d0_i1?pf_rd_m=ATVPDKIKX0DER&pf_rd_s=auto-no-results-center-1&pf_rd_r=1T4WERRAM1VQGFK3Q1KP&pf_rd_t=301&pf_rd_p=1263465782&pf_rd_i=http%3A%2F%2Fwww.amazon.com%2FUniversal-Principles-Design-Will"""
Categories: Art Graphic Arts
Year :2003
Publisher : Rockport Publishers
Language : English
N° Of Pages : 217
File Info : pdf 84 Mb