Why We Buy: The Science of Shopping–Updated and Revised for the Internet, the Global Consumer, and Beyond [Upd Reved.]1416595244, 9781416595243

Author : Paco Underhill
Description:Revolutionary retail guru Paco Underhill is back with a completely revised edition of his classic, witty bestselling book on our ever-evolving consumer culture -- full of fresh observations and important lessons from the cutting edge of retail, which is taking place in the world's emerging markets. New material includes: The latest trends in online retail -- what retailers are doing right and what they're doing wrong -- and how nearly every Internet retailer from iTunes to Amazon can drastically improve how it serves its customers. A guided tour of the most innovative stores, malls and retail environments around the world -- almost all of which are springing up in countries where prosperity is new. An enormous indoor ski slope attracts shoppers to a mall in Dubai; an uber luxurious Sao Paolo department store provides its customers with personal shoppers; a mall in South Africa has a wave pool for surfing.The new Why We Buy is an essential guide -- it offers advice on how to keep your changing customers and entice new and eager ones.
Categories: Business Marketing: Advertising
Year :2008
Publisher : Simon & Schuster
Language : English
N° Of Pages : 309
File Info : pdf 11 Mb