Wonder Woman: Marketing Secrets for the Trillion Dollar Customer9780230201606, 0230201601

Author : Iain Ellwood, Sheila Shekar
Description:Women are the most financially attractive target audience andmarketing to them will accelerate higher shareholder value. Women buy the weeklyshopping, home insurance,household appliances, soft furnishings, holidaysand more. CEOs and Marketersneed to acknowledge that women really are the Boss when it comes to buying.
Categories: Business Marketing
Year :2008
Publisher :
Language : English
N° Of Pages : 256[257]
File Info : pdf 872 Kb